This week we were asked to reflect on when we prefer animated graphics over static images. I've come to appreciate animated graphics when used to demonstrate detailed steps to complete a given process like when I am trying to learn a new dance move or some time of science process. Animated graphics can be very engaging because of the anticipation that builds in knowing something is going to change if you continue to watch the graphic representations being presented.
I do think static images also relay information and have their place in helping direct us in the real and virtual world. I look to icons displayed as I enter buildings, travel through airports and fill out forms everyday. When I utilize websites to purchase things, I look for icons that inform me on what methods of payment are accepted within the site. I think my former background in graphic design will always help me appreciate the simplicity and power that a static image can convey and if it is done well that image can be recognized around the world.
Indeed icons are thought to reduce cognitive load exactly for the reason that you discuss: It provides symbolic meaning that has become very automatic to us. However, on the flip side that also means that icons will be useful as long as their meaning is shared widely and equally between the people, just like any cultural artifact such as language.
ReplyDelete